Hayley Blackburn, Ph.D.
Public Communication and Technology
Journalism and Media Communication
Instructional Design and Student Success
JMS 415
Fall 2021
Developed upper-division Social Media Campaigns course for Public Relations students at UNC.. The course emphasized the strategic planning of social media for a variety of business, non-profit, and professional applications.
JTC 300
Fall 2015, Spring 2015, Summer 2017, Spring 2018, Summer 2019
Lead recitation sections of JTC 300: Technical Writing prepared lectures and activities,
held office hours and meetings with students, and graded 50 writing assignments per week
LB 300
Fall 2016, Spring 2017, Spring 2019
Lead recitation sections LB 300: Specialized Writing, prepared lectures and activities,
held office hours and meetings with students, and graded 50 writing assignments per week
JTC 100
Fall 2017
Supported the lecture course for JTC100: Media and Society, graded over 300 essay assignments per
semester, held office hours and meetings with students, and led 12 small-group (25 students) discussions
Division Strategist: Training and Development
February 2021-July 2022
I coordinated professional development programming for 40+ academic advisors at UNC-Greeley, CO.
This position was created to maintain consistency across colleges and to assess the institution-level efforts to promote student success and retention.
We had 30+ professional practice expectations within four core competency areas that I developed content to serve. I use similar learning outcomes and assessment strategies as an instructor in a classroom to ensure the opportunities and materials align with the needs of the staff.
I used video for self-paced content, offered live workshops, and wrote static documents to serve the academic advisors on campus.
Student Success Coach
June 2019- February 2021; promoted to Lead Coach May 2020
To support our goals, I assess our practices and implement changes as needed. I then train and supervise two Success Coaches and three Student Support Specialists in our Student Success Resource Center.
Our purpose is to support students across the College of Humanities/Social Sciences with the transition into UNC: connecting them to cultural, academic, and social resources; advising with degree planning and course selection; collaborating with campus and cultural offices in student engagement; and performing outreach and recruiting for the college.
I also create multi-media content for events, newsletters, and resources.
scroll to see past experiences in internships and teaching
Industry Experience
Internships in Marketing, Editing, and Video Production
The following is a list of my experiences as a professional in my field. Here you will find a showcase of each of these roles. They were all unique and contributed to both my personal and professional development. In addition to these positions, I’ve also launched a few endeavors of my own, which you can read about below. If you’d like references or additional information for any of these roles, please get in touch.
Video Production Assistant | CSU Online
July 2018 to Jan 2019
Capture video and audio for lectures across campus, edit content with multiple layers and effects, generate and edit subtitles to improve accessibility, collaborate on projects to enhance student experiences with online education
Editing Intern | National Park Service
May 2017- Dec. 2017
Review and edit reports with condition assessments from parks to meet the standards of publication; complete
research and development for new communication strategies; work on special projects as necessary.
Snapchat Squad Member | Colorado State University
August 2015- December 2016
"The Squad member hosting Snapchat for the day is responsible for not only uploading content, he or she also opens and responds to snaps received by CSU. The Snapchat Squad holds the master password. I’ve been really happy with what the Squad has accomplished so far because we are providing consistent content that offers a different glimpse at campus life."--- Kimberly Stern, Director of Social and Digital Media (March 14, 2016).
Active Lifestyles Blogger | CSU Collegian
Fall 2016
Wrote weekly 500-word articles for the Colorado State University paper about health and fitness.
Content Marketing Intern | GoAbroad.com
June 2016 - August 2016
Assisted the Director of Media with developing, implementing, and monitoring new digital marketing
campaigns, led the Snapchat platform campaign, attended professional development workshops, completed
other marketing oriented tasks.
Administrative Assistant | Warner College Accounting Office
July 2012- September 2015
Assisted the accounting technicians and administrators with various tasks to improve office efficiency, greeted visitors to the office, processed; payment requests, travel expense reimbursements, order requests for the professors within the college; reviewed account expenses on a monthly basis, and worked on any special projects as needed. Daily use of computer skills, multitasking, written and verbal communication.